Blog
KenticoXperienceでデジタルトランスフォーメーションを加速
By Petr Palas
社会的距離が離れる時代には、デジタルエクスペリエンスがさらに重要になり、多くの企業がビジネスモデルの再考を迫られています。彼らはデジタルトランスフォーメーションを加速し、デジタルの世界でゲームに勝つことを目指しています。これは、Kenticoクライアントにとって新しいことではありません。私たちは、お客様が私たちのプラットフォームでデジタルプレゼンスを変革するのを長年にわたって支援してきました。 Kentico EMSは2011年に導入されました。当時、コンテンツ管理、デジタルマーケティング、コマースを組み合わせた市場で最初のデジタルエクスペリエンスプラットフォームの1つでした。
In times of social distancing, digital experiencesbecomeeven more important,and many companies are pushed to rethink their business model.They look to accelerate their digital transformation and winthe game in the digital world.
That’s not a new thing for Kentico clients. We’ve been helping customerstransform their digital presence with our platform for many years.
Kentico EMS was introduced in 2011. At the time, it was one of the firstdigital experienceplatforms on the market to combine content management, digital marketing, and commerce.
We wanted to provide a solutionthatwould enableany company to level up their digital experience. We designed our platform to provide our customerswithgreat valueanda short time to market.All backed by our best-in-classglobal support and network of reliable partnersacross120 countries.
In the years since, Kentico has become a seamless solution that has helped thousands of companiestransform their digital experience, includingAllergan, Konica Minolta, Land O’ Lakes, PPG, and Red Cross.
For a long time, we stayed focused on our original positioningof awebcontentmanagement system,as it was easy to understand for our customers. However,WCMshave gone through major changes, as have the needs of the customers using them. So much so that Gartner, the leading research and advisory company,recently said it would retire its WCM Magic Quadrant,as“client demands have been shifting from WCM to the broader scope of DXP”.
In order to reflect that transition,we decidedto rebrand our platform.Today,we are proud to finally reveal the new brand of our digital experience platform:KenticoXperience!
It’s a boldchange for Kentico,but one that makes sense and inspires us to deliver a digital experience platform thatwill help you do your job better. We are adamant that our mission and vision remain, and our core values haven't changed. We will continue to invest in our DXP and CaaS solutions, focusing on bringing value to our customers.
At the end of the day, KenticoXperienceis the same product you know and love—just with a more fitting image.Pricing and licensing remain the same, just with new edition names: Kentico CMS is nowKenticoXperienceBusiness,and Kentico EMS becomesKenticoXperienceEnterprise.
